What we don't do
- We don't take clinic advertising. No banner ads, sponsored placements, "featured clinic" boxes.
- We don't accept referral fees for surgeons. No affiliate/commission relationships with individual doctors or clinics.
- We don't link to any other cosmetic-surgery property. Including any other website owned by the same publisher.
- We don't sell patient data. Anyone who signs up for our checklist gets that checklist and occasional editorial updates. Nothing else.
- We don't take payment to change editorial content. Ever.
What we do
Revenue currently comes from a small number of non-cosmetic partnerships that are unrelated to individual clinic recommendations — for example, general educational partnerships with regulatory-body-linked information sources — and from the sale of an occasional non-promotional research report. If we ever take money from a source that could theoretically influence editorial content, that partnership will be disclosed on the relevant page in writing.
Why this matters
Domain name aside, our business is trust. Ranking clinics, running affiliate schemes with surgeons, or taking clinic sponsorship would compromise that. We would rather publish less than publish influenced.